Enabling the Dreams of Maasai Women

Here's how the Maasai women in Arusha, Tanzania financially empower themselves.

Household chores (2021) by Vibhor YadavProject FUEL

Traditionally, in the Maasai society, the role of a woman used to be confined to her home and household activities. This included taking care of their children, looking after the home, fetching water and firewood, milking the cattle and cooking for the family. Women are also the ones who construct the houses. 

Younger Generation (2021) by Siddharth GovindanProject FUEL

With the change in time, younger generations of women are now taking up activities that can help sustain their homes financially. 

Tailoring (2021) by Siddharth GovindanProject FUEL

From managing shops in the market, to selling vegetables, to working as a tailor, one can see Maasai women in different roles that are widely different to their situation a few decades ago.

Beading a Bracellete (2021) by Vibhor YadavProject FUEL

One of the most popular occupations for women is jewellery making. The Maasai beadwork jewellery is not only culturally significant, but also widely known across the world. It is a popular choice amongst the tourists to buy and take them back as souvenirs. 

Maasai Women Self Help Group (2021) by Vibhor YadavProject FUEL

To scale and sustain the local jewellery making, many villages now have women self-help groups. This system is called Vikoba in Maa language. 

Jewellery on display (2021) by Vibhor YadavProject FUEL

There are 10 women self help groups in the Losimingori village of Arusha, consisting of 30 women each. Each group creates Maasai jewellery that they sell in local markets. A percentage of the total earnings for each month is donated to support a woman from the group. 

Monetary support (2021) by Vibhor YadavProject FUEL

The women generally use this money to support their children’s education, or in their household needs like changing the roof of her house from grass to steel. 

Cheche Kivuyo Kerhmboti (2021) by Vibhor YadavProject FUEL

Local schools use the example of this system to teach economics to children. Cheche Kivuyo Kerhmboti, a teacher, shared that he takes his students out to give them a practical experience of theories they read about in textbooks. This self-help group system teaches students about financial transactions and how it can help empower people. 

A Group meeting (2021) by Vibhor YadavProject FUEL

Most of the group meetings take place under a tree in the harsh sun. In collaboration with the Maasai community in the Losimingori village, we created a community centre that will benefit these women in not only having a central space to hold meetings but also to create their  jewellery. 

Self help Group: wall mural (2021) by Poornima SukumarProject FUEL

The women now meet at the center to make the jewellery and sell it to the tourists who stop by the center.

Credits: Story

Project FUEL would like to thank the Maasai community in the Losimingori village of Arusha, Tanzania for opening their hearts and home to this research. 

This exhibit is part of the Wise Wall Project, an initiative of Project FUEL, to document, design, and strengthen the wisdom of rural communities and marginalized villages using art and community outreach programs. In the third edition of this project, we collaborated with the Maasai, in Arusha, Tanzania, to build an on-ground community centre for the people and bring an exclusive insight into the life, lifestyle, and learnings of this inspiring community.

Photography: Vibhor Yadav, Siddharth Govindan
Wall Murals: Poornima Sukumar
Canvas Art: Advithi Emmi
Cultural Consultant and Translators: Kaay Ndoika Lengima, Elisha Olchakai Kirumui and Lemali Ndoika
Research, Interviews and Curation: Project FUEL
Project Partners: Vijana Inspiring Foundation, Vikram Solar Ltd., Lions Club of Dar es Salaam and Arusha, Google Arts & Culture

Credits: All media
The story featured may in some cases have been created by an independent third party and may not always represent the views of the institutions, listed below, who have supplied the content.
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