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1924 Ford Motor Company Institutional Message Advertising Campaign, "Opening the Highways to All Mankind"

Ford Motor Company and Baumgartner, John Jay, 1865-19461925

The Henry Ford

The Henry Ford

In 1924-25 the Ford Motor Company ran a series of sixteen dramatic advertisements in the Saturday Evening Post and Country Gentleman magazines. Rather than promoting the Model T specifically, the ads aimed to convey the company's scale and philosophy. The final ad of the series emphasizes that the company is a transformative, service oriented, and mission-based organization -- optimistic and future-focused.

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Details

  • Title: 1924 Ford Motor Company Institutional Message Advertising Campaign, "Opening the Highways to All Mankind"
  • Creator: Ford Motor Company, Baumgartner, John Jay, 1865-1946
  • Date: 1924
  • Date Created: 1925
  • Subject Keywords: Advertisements, Proofs (Printed matter), Automobile industry, Automobiles, Institutional advertising, Ford Motor Company
  • Type: Documents
  • Contributor: The Henry Ford
  • Original Source: http://collections.thehenryford.org/Collection.aspx?objectKey=245085
  • Object Name: Advertisement
  • Object ID: 64.167.19.296
  • Image ID: THF95501
  • Credit: From the Collections of The Henry Ford. Gift of Ford Motor Company.

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