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1957 De Soto Fireflite Hardtop

Exner, Virgil M. (Virgil Max), 1909-19731957

The Henry Ford

The Henry Ford

De Soto appealed to drivers who desired the cutting edge of technology. Soaring fins and an airy roof suggested military jet fighters. Pushbuttons replaced old-fashioned transmission levers. And De Sotos were powerful -- perfect for the new high-speed, four-lane turnpikes and the newly-funded interstate highway system.

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