Filmzauber [Movie Magic]. Berliner Theater

Julius Klinger1914

The National Museum in Warsaw

The National Museum in Warsaw
Warsaw, Poland

It is an advertising poster from 1914 commissioned by the Berliner Theater, work of one of the most influential Austrian poster-makers active before the First World War, who updated the poster language to give it a status of a separate arts discipline.

The magic of French cinema is now available in a Berlin theatre. The association of the advertised event with France is highlighted by a big tricorne (such as worn by soldiers in the Napoleonic Wars period) with an emblem in Republic's colours. The artist skilfully uses a visual leap and an interesting, novel image framing manner. Synthesis of means of expression was a reaction to motifs typical of Art Nouveau (Jugendstil), dominating at the time, i.e. decorative forms and designs overloaded with details. Due to the masterful use of colour and form, the poster's message is noticeable in the urban landscape. A legible and sophisticated lettering also plays an enormous role. The image and the typography complement each other to create a harmonious composition.

Show lessRead more
  • Title: Filmzauber [Movie Magic]. Berliner Theater
  • Creator: Julius Klinger
  • Date: 1914
  • Inv. no.: Pl.O.2162/1
  • Type: Posters
  • Medium: lithography