A pop language

Italian Pavilion exhibit design: pop language

When talking about the outer city, all too often the tone is sombre and resigned. But in the Italian Pavilion we want to speak of the life hidden in the peripheries: stories, love, intelligence, enthusiasm… For this reason we have chosen a “Pop” language, which, through the graphic novel, creates a special empathy with the stories we tell. The graphic novel helps relocate the story in a different place, with the main
character being given the task of bearing a message of optimism for the future.