Mr. Tsuchiya Sadao
House Vision Committee
Sadao Tsuchiya is involved with two of the most interesting design conscious organizations in Japan. Since 2004 he has worked for the Japanese retailer Mujirushi Ryohin (MUJI), translated “No Brand Quality Goods.” As the manager of MUJI’s “Laboratory for Discerning Living” which oversees the company’s overall communication strategies, he also manages the residential product “MUJI House.” World-renowned Japanese designers Shigeru Ban and Tokujin Yoshioka have developed concepts for these model homes. In Japan, MUJI is unmatched as the affordable, design conscious retailer; it is equivalent to the North American Target and the European IKEA. MUJIRUSHI RYOHIN / MUJI http://www.muji.com In 2010, Tsuchiya established the HOUSE VISION project with Kenya Hara, and continues to facilitate its operations. Currently, he is establishing research groups associated with HOUSE VISION in many parts of Asia. HOUSE VISION is a research and promotional initiative to reevaluate, explore and use ideas related to the value and style of Japanese life. In Tokyo, this past March the first exhibition was developed around seven speculative house pavilions. Organized by Kenya Hara and Sadao Tsuchiya, with Kengo Kuma designing the exhibition compound, Japan’s leading designers and manufactures teamed up to present not-so-distant concepts for the future of living and the home.