This prototype Navy G.I. Joe comes from the personal collection of Don Levine, the former head of design for Hasbro. In 1963 Levine and his colleagues set out to create a toy for boys that could parallel Mattel's Barbie, in other words, serve as a platform for imaginative play and sell endless variations and accessories. Fearful that boys would scorn a doll, even a macho military doll, Hasbro promoted the product as an "action figure," and it became an overwhelming success. G.I. Joe is still in production nearly a half-century after its introduction, and Hasbro has sold hundreds of millions figures to date. Ironically, this prototype began as a standard male doll for girls. Levine and his coworkers purchased a Ken doll (mad for Mattel's Barbie line) and modified it by hand: the cheeks and chin are more chiseled, and the haircut is a shorter, more military cut.