Action figure:The Smurfs

Schleich North America Inc.2011

The Strong National Museum of Play

The Strong National Museum of Play

Released in association with the 2011 feature file "The Smurfs," this play set of Smurf figures represented Smurfs in the coveted 2012 Toy of the Year (TOTY) competitions for best property of the year. The Toy Industry Association (TIA), the trade association for toy manufacturers, distributors, and retailers, created the TOTYs to honor the best new toys on the market. Since 2000, TOTYs have signaled out the top toy in 11 categories including activity toy, boy toy, educational toy, game, girl toy, infant or toddler toy, innovative toy, outdoor toy, preschool toy, property of the year, and specialty toy. From among the winners in each TOTY category, TIA officials select one, single, best overall Toy of the Year. Award winners receive their honors at a celebration in New York City held at the start of TIA's annual trade show, ToyFair.

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  • Title: Action figure:The Smurfs
  • Creator: Schleich North America Inc.
  • Date Created: 2011
  • Location: Germany
  • Subject Keywords: Smurf, TOTY
  • Type: Character Products
  • Rights: Peyo
  • Medium: vinyl, printed cardboard, plastic
  • Object ID: 112.2958
  • Credit Line: 2012 TOTY (Toy of the Year) Winner; Gift of