Action figure:The X-Files: Fight the Future Action Figure: Agent Dana Scully

"The X Files: Fight the Future," a feature-length movie based on a popular TV show (and the book, toys, and other consumer goods inspired by the film) document the success of transmedia storytelling. The movie itself appeared in theaters in June 1998, between the fifth and sixth season of the FOX network television series. Mc Farlane Toys secured the license to make not just action figures but "Ultra-Action Figures" of the movie's heroes agents Dana Scully and Fox Mulder and of the film's extraterrestrial villains. McFarlene called the toys from "Fight the Future" "Series 1" figures, perhaps assuming that more movies would follow. Another movie reached fans in 2008, but viewers' negative reactions made it pretty clear that there would be no more films or Ultra Action Figures to fight in the future.