Advertising poster for the psychic Maïna Juan

Maïna Juan was a famous fortune teller in the 1920s and 1930s, practising various divination techniques out of a space on Boulevard Sébastopol in Paris. She maintained her reputation and her advertising through posters, newspaper advertisements and the use of a sandwich man. She also produced her own protective medallions, as well as cardboard talismans which, to a large extent, also served her as further publicity. The MuCEM also has in its stores the moulds and stamps she used to make those amulets.