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Alejandro Rodríguez’s creamery and pork butcher’s stall, Vallehermoso Market

1930

Real Academia de Gastronomía

Real Academia de Gastronomía

Alejandro has lived through the market’s transformation over almost 50 years. He is the longest-serving stallholder, and started as a sales assistant in 1968. He bought his own stall in 1982. He sells a wide range of meat and dairy products at his stall, and at factory prices (he buys directly from the producers).

A feature of Madrid’s Chamberí neighborhood since 1933, the Vallehermoso Market’s raison d’etre is the same as when it first opened its doors to the public: selling quality products. However, today it does so under a new business model in which customers can not only shop there, but also go out for tapas, lunch, or dinner at one of its many catering outlets.

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  • Title: Alejandro Rodríguez’s creamery and pork butcher’s stall, Vallehermoso Market
  • Date Created: 1930
  • Location: Madrid, Spain
  • Rights: Vallehermoso Market
  • Photographer: Carmen Prieto Remón
  • Architect: Salvador Pérez Arroyo

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