Alexandra Genis’s ‘Atoma’ brings 3-D printed ‘spice’ molecules into the kitchen

Critical food designer Alexandra Genis came up with her product Atoma after eating strawberry yoghurt and reading the notice on the label: “contains no artificial flavouring”.

The now Berlin-based artist,who graduated from the Food Non Food Department of the Design Academy Eindhoven in the Netherlands in 2018, had a revelation – could there be an alternative to natural flavouring that didn’t require depleting strawberries or using enormous amounts of resources and energy to ship them around the world?