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American Brochure "It Pays to Be Tall"

1950s

Bata Shoe Museum Toronto

Bata Shoe Museum Toronto

According to Western cultural ideals, men are ‘supposed’ to be naturally tall. Wearing heels only highlights perceived shortcomings, but lifts or inserts that can be hidden inside one’s shoes can be used covertly. In the 1950s, height was linked to success in business as this pamphlet promoting elevator shoes suggests.

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Details

  • Title: American Brochure "It Pays to Be Tall"
  • Date Created: 1950s
  • Physical Dimensions: Length: 15.5 cm Width: 7.8 cm
  • Photographer: Christine McLean
  • External Link: http://www.batashoemuseum.ca/
  • Medium: Paper, ink
  • Bbibliographic references: Semmelhack, Elizabeth. Standing Tall: The Curious History of Men in Heels. Toronto: Bata Shoe Museum Foundation, 2015

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