Assicurazioni Generali S.p.A. - Jubilee book in honor of Ermanno Gentilli

Anniversary celebrations have always been important moments for Generali, for its shareholders and partners as well as its own employees, executives and directors. No mere excuse for a party, these, rather they were historical milestones that formed part of the company’s identity and an opportunity to mark an achievement and seal its value over time. These are the well-wishes that appear in the pages of the jubilee books, received and donated by Generali on special days. They are congratulatory certificates, usually written on parchment with different handcrafted designs by artists. Some are adorned with the heraldic coat of arms of their city of provenance and generally bound in leather with engravings or decorations in gold. In some cases, they were even embellished with precious metals or gemstones. This particular example was created to mark 25 years of service by Ermanno Gentilli (head of Erste Allgemeine Unfall und Schadensversicherung).
Donated by Erste Allgemeine Unfall und Schadensversicherung, an Austrian subsidiary of Generali founded in Vienna in 1882, the cover design features two plaques with cityscapes of Trieste and Vienna. In the middle is the title block with Gentilli’s monogram atop a winged Victory. At her side are the crests of the Austro-Hungarian Empire and of Trieste; in the lower part are two medallions bearing allegories of maritime transport insurance and fire insurance, respectively.
Inside it is a paper certificate with a dedication in German and the signatures of those who donated it.