"Mad" is an American humor magazine founded in 1952. Launched as a comic book before it became a magazine, it was widely imitated and influential, according to both critics and scholars, and it impacted both satirical media and the cultureal landscape of the 20th century. At first the publication allowed few spin-off products, but it did sponsor a board game in the late 1970s. Like the magazine satirized popular culure, the game parodied America's popular game, Monopoly. Playing backwards and rolling dice with the left hand, players begin with large sums of money, and the winner is the first to lose it all. The board is covered with artwork from "Mad's" many artists.