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Booklet:Jello and the kewpies

1915

The Strong National Museum of Play

The Strong National Museum of Play

Two of America's beloved advertising images, Jell-O and Kewpie dolls, teamed up for this 1915 Jell-O recipe book. Developed in 1897 in LeRoy, just west of Rochester, New York, Jell-O gelatin quickly became, as advertised, "America's Most Famous Dessert." Magazine advertisements and recipe books made up the bulk of Jell-O's advertising campaigns. Offering techniques and tips on making the dessert, the booklets reminded consumers that Jell-O cost only 10 cents per package - an especially important fact as World War I drove food prices up. This booklet, besides containing a special insert about Jell-O's ice-cream powder, depicts Kewpie dolls making and serving Jell-O. Illustrator Rose O'Neill started a national craze when she unveiled her Kewpie illustrations in 1912. Modeled after her baby brother and called "Kewpies" because they looked like cupids, O'Neill's creations captured America's heart, and people bought anything with a Kewpie on it. O'Neill said Kewpies searched out ways to make the world a funnier and happier place, so it is not surprising that Jell-O, possibly the world's most fun dessert, chose the little cherubs to sell it.

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  • Title: Booklet:Jello and the kewpies
  • Date Created: 1915
  • Type: Advertising
  • Medium: paper, printed
  • Object ID: 101.4266

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