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By Numbers Series: Vogue 2009

Moon, Hyungmin and 문형민2010

Korean Art Museum Association

Korean Art Museum Association
Seoul, South Korea

This is a series based on a set of statistics. As the artist scans magazines such as “Art in America,” “New Yorker,” “Playboy,” or “Vogue”, the computer calculates 10 most frequently recurring words and colors on a yearly basis. Then the artist assigns each word with colors completing the color-word combination. Those 10 colors are applied on the canvas, filling 10,000 squares precisely cross-sectioned. The vibrant canvas is nothing more than a mixture of 10 assigned colors demonstrating that seemingly glamorous art is actually played by only a few clichés. This minimalist-like work demonstrates how the artist has conceptualized the social issues through the medium of painting.

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  • Title: By Numbers Series: Vogue 2009
  • Creator: Moon, Hyungmin, 문형민
  • Creator Lifespan: 1970
  • Creator Nationality: Korean
  • Creator Birth Place: Seoul, Korea
  • Date Created: 2010
  • Physical Dimensions: w1500 x h1500 cm
  • Type: Painting
  • Medium: Painting on canvas
  • Critic's Note: The artistic practice of Moon Hyungmin cannot be defined by one genre as it encompasses painting, photograph, installation, sculpture, and video art. Though it isn't new for an artist to work in different genres, retaining the characteristics of his own style throughout the whole practice is unusual. Moon is one of those artists who keeps his balance, and this is possible as he works within a common pattern of ‘contradiction between form and content’ and ‘black humor'. The theme of ‘contradiction between form and content’ is a basic element in his work. Reflecting technical sophistication in each genre, the well painted pictures and sophisticated photographs with neat composition are elements drawing viewer’s attention. But the stories that each work contains is more demanding and complicated. According to the artist, he is not painting but ‘producing’a painting, each work captures disparate or unexpected stories rather than validating formal traits of each genre. A range of contents, unattainable by the mere surface look of the work, undergo a process of research and modular system that continuously collide with images behind images. In this sense, his practice is meta-contemporary and conceptual. Another important quality of Moon Hyungmin's practice is black humor. Despite the fact that he is not judging values or taking a critical position, black humor produced in the process of maximizing the ‘contradiction between form and content’ makes the viewer question fundamental aspects of situations revealed as a result of discrepancy between perceived image and contents. Hence his black humor calls attention to social regulations and conventional notions which the general public unconsciously adheres to. It is the responsibility of the viewer to read what’s behind the image, or the bitter humor of the artist. The artist is simply probing the feelings and thoughts regarding his work and existing circumstances. As previously stated, while the ‘contradiction between form and content’, and the resulting black humor together with questioning viewers constitute the basics to understanding Moon's work, this appreciation requires to be contextualized against a larger framework. This is the reason that the artist is not satisfied with delimiting his work but produces work in series. He acknowledges that a work of art can be interpreted in so many ways depending on the situation and the time, resembling putting together pieces of a puzzle. That is why the meaning of his work is always fluid and can be translated anew.
  • Artist's Education: California State University. LA, USA. M.F.A., Fine Art/Photography.Art Center College of Design. Pasadena, USA. B.F.A., Fine Arts/Painting.
Korean Art Museum Association

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