In 1995 a New Jersey camera manufacturer, with a plant in China, got license to mark a camera for Binney & Smith's famous brand Crayola Crayons. Colorful packaging, meant to resemble a crayon box, doubtless appealed to children and the camera is marked for ages 5 and up. By the 1990s the popularity of so-called "pocket" cameras, which used 110-size film, was waning. So manufacturers sought to prolong the camera's popularity by marketing models with catchy or familiar designs. In this example, the camera is definitely aimed at children, who might not notice the lesser quality of the final prints--a symptom of the 110 camera's small film size.