In the Western world, the card game Snap appeared sometime during the 19th century. There are Japanese card games based on the same principle. Game manufacturers made specific Snap card decks during the late 19th century and later; the game can always be played with a standard deck. A simple matching game, "Snap" refers to the snapping of a card down on the table, as well as when a player must say "snap" when a matching card is laid on another. This action wins the center pile of cards, the player winning all the cards wins the game. Eventually, Snap became popular as a children's game. It is still sold today.
This Milton Bradley version of Snap dates from around 1900. The clowns on the box cover image have just snapped a ribbon in half. Such "snapping" images are common on the cover for this game.