Computer software:Star Wars Screen Entertainment

Hardly any American child could avoid George Lucas's Star Wars trilogy begun with the release of the first movie, known simply as "Star Wars" in 1977. The success of the Star Wars franchise changed forever the way Hollywood promoted and marketed its movies, and it changed the way toy manufacturers acquired licensed properties and manufactured toys of the heroes and villains of movies, TV shows, comic books, and other mass media. As movies, Lucas's first two films were hugely successful. They had raked in $870 million by the time Lucas released "Return of the Jedi" in 1983.