Directed by Edoardo De Fonseca, the magazine, born in Milan in 1901, then transferred to Rome from 1903, was published for ten years, until 1910, to which must also be added twelve issues which appeared in Rome in 1913. It was the most refined publication Italian dedicated to the art of book decoration, to which the major artists of the time collaborated, printed, in an original oblong format, in two thousand copies, most destined for the foreign market. "Novissima" had a promotional role with regard to the Liberty style and young illustrators, among whose ranks are Dudovich, Baruffi, Bompard, Majani and Terzi. It programmatically exalts "the new type of feminine beauty: between a frank, healthy, vigorous young girl figure less distant than once from the pride of a young boy, and that of a woman already made, expert, as perhaps never before, of the life much more intense and harsh ... the eye still seeks, and fortunately still finds among us, the chosen type of the Italian woman whose living beauty by secret enchantment is linked to the silent triumphant beauty of the canvases, of the divine statues, a and double glory, of which over the centuries, the sweetest land is crowned ... "(Guido Menasci," Novissima ", IX, 1909).
Publishing cardboard volume with colored figured insert. Decorated looks. Numerous full page tables or n.t., both in color and in b.n. or in monochrome and elegant decorative friezes by artists such as Domenico Morelli, Edoardo Dalbono, Aristide Sartorio, Vittorio Corcos, Giorgio Kienerk, Gaetano Previati, Luigi Conconi, Aleardo Terzi, etc. Finally, numerous and splendid boards of artistic advertising. The first issue of the historic Art Nouveau magazine, the highest editorial expression of Italian Liberty ("the manifesto of modern graphics" defined it Paola Pallottino), which received the Diploma of honor at the Milan International Exposition of 1906. Among the authors texts include Giovanni Pascoli (with the lyrics "La Cutrettola"), Corrado Ricci, Giuseppe Giacosa, Luigi Capuana, Salvatore Di Giacomo, Renato Fucini, etc. Presenting the first issue, the director Edoardo De Fonseca declared ... "We, Novissima, rise with the new century. Of this, year by year, we want to be the illustration, the comment. Not a chair, not a tribune. ! Our intent was to do high and worthy work ". Almost all the main names of the Italian literary scene of the early 1900s were among the authors of the magazine's texts: Edoardo De Fonseca, Giuseppe Chiarini, Enrico Corradini, Sem Benelli, Guido Menasci, Antonio Beltramelli, Vittorio Pica, Giovanni Pascoli, Luigi Pirandello, Diego Angeli, Ugo Fleres, Ugo Ojetti, Roberto Bracco, Sante Bargellini, Enrico Corradini, Giuseppe Antonio Borgese, Salvatore Di Giacomo, Giovanni Papini, Amalia Guglielminetti, Massimo Bontempelli, Nino Savarese, Alfredo Panzini, etc. Note that the magazine, born in Milan in 1901, was transferred to Rome from 1903 and changed its header several times (from year 2 (1902), "annual register of arts and letters"; from academic year 3 ( 1903): "magazine of arts and letters"; from academic year 4 (1904): "register of arts and letters"; from academic year 11 (1913): "monthly magazine of arts and letters"). Furthermore, the publisher of the Milanese period was Enrico Bonetti, while, from the moment of the transfer of the magazine to Rome, it became the publishing company of Novissima.