About the series: This is a story about cowboy culture. About a special kind of people, who live the lives of real cowboys, that I personally didn’t think existed anymore. But as it turns out, there are plenty around.
I became friends with these boys and men in Odessa and Gardendale, Texas and photographed them. Most of them are students at the Odessa College Rodeo Program, some are coaches, and some are regular cowboys.
I ended up living with Shawn Hogg, whom I introduce at the beginning of the series. He was kind enough to let me into his life, and I started photographing him and his family. He ended up being the main character in my story.
My aim is to show a culture and a group of people, whom we imagine to be a certain way in terms of their look. He’s Lucky Luke, he’s the Marlboro Man, he’s John Wayne. This collective imagination of ours is not entirely false, but not entirely true either. Most of all, these cowboys are kind and humble human beings, fathers and sons, living in a modern world.
About the Photographer: Kasper Løftgaard is a Danish photojournalist, who recently completed the BA-program from the Danish School of Media and Journalism. He has interned at several Danish newspapers, working alongside the staff photographers, doing both daily assignments as well as longer stories in Denmark and the rest of Europe.
Cowboy Life is his first major body of work to be exhibited.
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