IDCNY Taking Shape at Center Two DC postcard [back view]

Postcards set featuring the IDCNY (International Design Center New York) logo divided between 6 different postcards advertising the upcoming features of Center Two.

IDCNY opened in 1985 in renovated factory buildings in Long Island City with space for showrooms and other services for the interior design and wholesale furnishings industry. Vignelli Associates designed all the graphics and signage for IDCNY.

Text from design:Vignelli exhibition label:
IDCNY, Graphic Identity Program, 1983-1989.
IDCNY is the International Design Center of New York, an international furniture merchandise mart in Long Island City, New York. The logo portrays elegance and strength through the choice of two contrasting typefaces. The program includes, graphics, invitations, publications, advertising, and signage. Based on three very basic elements - Bodoni type with black and red colors - the program is nevertheless extremely articulated and vibrant, and has achieved a very strong identity quite often imitated by similar organizations. Most of the pieces are designed by Michael Bierut and coordinated by Fern Mallis.

Text: Taking Shape at Center Two!

Going up or coming down at IDCNY, six modern, high-speed elevators will transport you in comfort and style to every level of Center Two. And two freight elevators–designed to accommodate any and all needs of the design industry–connect with the freight docks to provide problem free, off-street loading. Come see.

ESG
Exclusive Leasing Consultant:
Edward S. Gordon Company
Arthur Katz 212/883-8733

Or
The International Design Center, New York
919 Third Avenue, New York, NY 10022
Len Lemlein, V.P./Director
of Leasing 212/486-5252