Dress

This dress uses old-fashioned prints, combining them in a seemingly haphazard manner, to reinvent the archetypal English summer dress. This use of traditional floral prints in contemporary fashion was a look that was later popularised by Laura Ashley.

James Wedge, a trained milliner, opened his tiny boutique Countdown on London's King's Road, in 1964. The shop sold designs by Foale & Tuffin and other radical young designers, as well as some styles, like this one, which Wedge designed himself.