Electronic game | video game | action figure:Xbox 360 Skylanders Spyro's Adventure Starter Pack

Skylanders competed for five coveted Toy of the Year (TOTY) awards including Property of the Year, Econnected Toy of the Year, Game of the Year, Innovative Toy of the Year, and Boy Toy of the Year 2014. The Toy Industry Association (TIA), the trade association for toy manufacturers, distributors, and retailers, created the TOTYs to honor the best new toys on the market. Since 2000, TOTYs have signaled out the top toys in a number of categories. In 2014, TIA honored toys in 13 categories including activity toy, boy toy, e-connected toy, educational toy, game, girl toy, infant or toddler toy, innovative toy, outdoor toy, preschool toy, property of the year, and specialty toy. From among the winners in each TOTY category, TIA officials select one, single, best overall Toy of the Year. Award winners receive their honors at a celebration in New York City held at the start of TIA's annual trade show, ToyFair.