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Este año tu voto es cosa seria (This year your vote is a serious matter)

Agustín Garza2016

AIGA, the professional association for design

AIGA, the professional association for design
New York, NY, United States

Nearly 30% of the US population will be Latino by the year 2050, yet, only 48% of Latinos eligible to vote turned out on election day in 2012. The policies under discussion during this election make it imperative that this year they take a more active role in the democratic process that will shape the future of their community and of the country at large.

I invited Mr. Edward James Olmos to provide his iconic image as a trusted leader in the Latino community to urge people to register and vote. Mr. Olmos’ decisive facial expression is intended to reflect the message: “this year your vote is a serious matter—register to vote!”

Get Out the Vote, AIGA’s civic engagement initiative, part of Design for Democracy.

In partnership with the League of Women Voters: vote411.org

Details

  • Title: Este año tu voto es cosa seria (This year your vote is a serious matter)
  • Creator: Agustín Garza
  • Date Created: 2016
  • Location Created: Los Angeles, California
  • Physical Dimensions: 22 x 34 inches
  • Type: Poster
  • Original Source: AIGA Get Out the Vote
  • Rights: Designer retains the copyright and agrees to distribute under a Creative Commons “Attribution-NoDerivs” license: http://creativecommons.org/licenses/by-nc-nd/3.0
  • External Link: AIGA Design for Democracy

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