Euphoric Drive

Ryu bi-ho2008

Gyeonggi Museum of Modern Art

Gyeonggi Museum of Modern Art

The car is speeding along a road without a destination, amid a yellow landscape that could be a desolate desert or a dreamy road of fantasy. Then, occasional encounters with billboards bearing corporate advertisements make us rejoice, as if running into a friend in the middle of a nowhere street. Perhaps the environment surrounding us may not be mountains and fields but advertising images pouring down on us nonstop. It is the fantastic yet lonesome landscape of Mammon.

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  • Title: Euphoric Drive
  • Creator: Ryu bi-ho
  • Date: 2008
  • Location: 268 Dongsan-Ro, Danwon-Gu, Ansan-City, Gyeonggi-Do, South Korea
  • location:lon: 126.812326
  • location:lat: 37.319395
  • Provenance: Gyeonggi museum of Modern Art
  • Type: single channel HD video, 5minutes