Flag Pack

Associato Misto2016/2016

London Design Biennale

London Design Biennale
London, United Kingdom

China. The white flag completely loses its symbolic value and goes back to being just another
industrial product. By imagining it as a consumer item to be sold on the market,
the project looks at the natural optimisation process applied by the rules of production.
What emerges is a classic flat pack containing all the components of a flag/product.
Ready to be shipped and distributed. The project examines the need to stop and think
about the way things are produced. It asks if a better form of consumption is the
responsibility of designers and their ability to create meaningful relationships with
the world of industry.
A dialogue needs to be established between craftsmanship and the digital world,
between design and industry, between the ephemeral and the permanent.


  • Title: Flag Pack
  • Creator: Associato Misto
  • Date: 2016/2016
  • Type: Installation
  • Rights: Maria Pina Poledda
  • Medium: De-construced pack for making a flag. Wheel from Tavolo con ruote diam. 20 cm Gae Aulenti for FontanaArte, 1980

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