Brochure for Heller glass bakeware, brochure designed by Massimo Vignelli and bakeware designed by Lella Vignelli and Massimo Vignelli in 1970.

Text: "The Heller micro/ovenware was designed by Lella Vignelli and Massimo Vignelli. It combines the function of glass bakeware with the timeless beauty of glass serving pieces."

Featured items: 501 1-quart casserole, 502 2-quart casserole, 503 3-quart casserole, 504 deep loaf/paté pan, 505 9-ounce custard/ramekin, 507 2.5-quart lasagne dish, 508 8-inch square cake/bake dish, 509 9-inch pie plate, and 510 oval bake dish.

Text from design: Vignelli exhibition label:
Heller Glass Bakeware, New York 1975.
The objective was to produce a set of glass products that could go from the oven to the table. This line has several unique features: the lids of the casseroles can also be used for baking; the handle goes all around the circumference and frames the food; and the grooved walls add sparkle to the glass and at the same time eliminate the transparency (food is prettier in plan than section). Collection: Cooper-Hewitt Museum, New York.


  • Title: Heller bakeware [front view]
  • Creator: Vignelli, Lella, Vignelli, Massimo, Vignelli Associates
  • Physical Dimensions: 8 1/2" x 11" (21.59 x 27.94 cm)
  • Original Language: English
  • Medium: lithograph on paper
  • Function: brochures
  • Form: sheets
  • Collection: Massimo and Lella Vignelli papers
  • Client Location: Mamaroneck, New York, United States
  • Client: Heller, Inc.
  • Category: graphic design; industrial design

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