"Gotta catch em all!" First issued by Nintendo in 1996, this challenge sparked a Pokemon craze that led to a successful television series, trading card game, and full-length movie. Since its initial release, Pokemon has become the second best selling video game franchise worldwide, and the best selling role-playing video game (RPG) of all time.
Nintendo released the first Pokemon games for the Game Boy in Japan as "Pocket Monsters: Red & Green." After proving successful, the games came to North America in 1998 as "Pokemon Red" and "Pokemon Blue." The games provide a simple premise: A single player travels and catches Pokemon while fighting other trainers and their teams of monsters. The player's ultimate goal involves winning Pokemon battles against eight Gym Leaders and entering the Pokemon League to battle the Elite Four, while simultaneously completing one's Pok퀌�dex, which contains a record of all known Pokemon. Although it is a single-player game, players have the opportunity to trade or battle Pokemon with other Game Boys via a Game Link Cable.
Even though Peter Bartholow, a Gamespot critic, described the graphics and audio of the original Pokemon games as "somewhat primitive," other critics praised the games for their innovativeness, as well their promotion of imagination and creativity among the children playing them. Satoshi Tajiri, the creator of Pokemon, modeled the monsters after the insects that he collected as a child. He did this to provide a new generation of children with the opportunity to collect insects and creatures while stimulating their sense of exploration and ingenuity.
After Pokemon "Red" and "Blue" proved successful in the United States, Nintendo continued to release new and updated versions of the game. The company published "Pokemon Diamond" and "Pokemon Pearl" for the Nintendo DS in 2007, followed by "Pokemon HeartGold" and "Pokemon SoulSilver" in 2010. Like the "Red" and "Blue" updates released in 2004, these two new games revamped the "Pokemon Gold" and "Pokemon Silver" games originally released for the Game Boy Color in 2000. The plot remained the same as the originals, however the new games included improved graphics, as well as Pokemon from newer generations. Nintendo also packaged these games with a "Pok퀌�walker," a pedometer that linked with the Pokemon in the game and helped them level up as the user walked around.
In 1999, Pokemon appeared on the cover of Time Magazine in a story titled "Beware of the Pok퀌�mania." The so-called "Pok퀌�mania" was sweeping the nation via trading cards, a television series, toys, websites, and the original Game Boy games. By 1998, "Pokemon Red" and "Pokemon Blue" sold a combined 9.85 million copies in the United States and spawned many sequels. It is evident that even decades later, the "Pokemon flu" that struck America's children with the release of the first games has still not subsided.