You could not get the product on the table if the consumer didn't know about it so Heinz made sure his "57 Varities" were well advertised, from street car signs like this to a 43 foot-long electric sign in New York City.
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Details
Title: Heinz Street Car Sign
Date Created: c. 1910
Subject Keywords: Heinz
Type: Artifact
Original Source: Heinz History Center Museum Collections