Il posatore e la ceramica

The customer is always at the center of our attention, so it’s always necessary to be a “step forward”, and to achieve that, the company must understand the needs involved and to have an accurate focus on its objectives. Based on that, the company decided to invest in communication channels, but that was a time that internet was still a distant reality. From this need, Iris decided to create a brochure consisting of sixty pages with many photos and graphics, in which people could find all the information and understand the problems regarding ceramic materials and their uses. It was a powerful tool and also the most complete brochure for the creative work in the ceramic industry. Nowadays, the company’s main communication channel is its website.