The Iris Ceramica Group makes its debut at the Biennale of Venice as technical sponsor of the Italian Pavilion, a decision motivated by the desire to celebrate one of the world’s most prestigious showcases of architecture and support for the values inspiring Mario Cucinella’s Arcipelago Italia project. “Arcipelago Italia. Projects for the future of the country’s interior territories”
is the title of the Italian Pavilion at the 2018 Biennale, focusing on the urban space along the backbone of Italy, and specifically on five areas requiring specific actions which become tangible symbols for re-launching the country’s interior territories. The final goal is to come up with a possible future approach relating architecture to landscape, reflecting on the discipline’s role in the process of urban redevelopment.
Iris Ceramica Group has always been aware of and oriented towards production of important cultural heritage and embraces the Arcipelago Italia project in the conviction that architecture has a key role to play in contributing to improvement of human life and activation of new forms of sustainable development.