Jesper Brodin & Marcus Engman on the start of IKEA’s new African collaboration

Jesper Brodin, the CEO of IKEA range and supply in Sweden, and Marcus Engman, the head of design at IKEA, take to the Design Indaba Conference stage to share their take on the beginnings of the company’s collaboration with Design Indaba. The two industry heads are interviewed by Kojo Baffoe, one of the conference MCs, who asks them about their perspective on the creative culture of Africa as well as their open-minded approach to create the exclusive range of African-inspired designs. Marcus Engman has been the head of design at IKEA since 2012. Jesper Brodin is the CEO of range and supply at IKEA of Sweden.