Thanks to the loose socks boom, joshi kosei (high school girls) become a leading influence in development of products such as fashion and makeup items, snacks, and services. Companies direct their efforts towards joshi kosei marketing.


  • Title: Kawaii:joshikosei
  • Date Created: 1998
  • Location Created: Shibuya, Tokyo, Japan
  • Rights: ACROSS, PARCO

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