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Keep the Change
The Index Project
Copenhagen, Denmark
Every time you buy something with Visa debit card from Bank of America, the bank rounds up your purchase to the nearest dollar and transfers the difference from your checking to your savings account. Since the launch, 2.5 million customers have signed up for Keep the Change and 99% have stayed with it.
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Details
- Title: Keep the Change
- External Link: Keep the Change - INDEX: Design to Improve Life® website
- Sustainable Development Goals targeted: Gender Equality
- INDEX: Award Cycle: 2007
- INDEX: Award Category: Work
- Driver(s) of Change: Digitalization of Everything, Entrepeneurship, Globalization, Income Inequality
- Designed By: IDEO
- Country of Design : USA
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