Knoll International newsletter "Office Seating" front cover

Tabloid newsletter for Knoll International cover text: "Many years ago, Marcel Breuer wrote, "A piece of furniture is not an arbitrary composition; it is a necessary composition of our environment. In itself impersonal, it takes on meaning only from the way it is used or as part of a complete scheme." It is this spirit that we'd like to talk about our Office Seating collection. We think the designs are assured and consistent, offering excting solutions for your office, be it conventional or open plan. On the pages that follow, Knoll designs and designers speak for themselves." Massimo Vignelli, design. Christine Rae, editorial. Jim Garrison, design assistant. Photography: Mario Carrieri, Jim Fesler, Ernst Hass, Paul Hyman, Robert Levin, and Herbert Matter.

Text from design: Vignelli exhibition label:
Knoll International
Graphic Program, 1966-1980
Starting in 1966 and for many years thereafter, we designed the printed matter for Knoll International, the outstanding furniture company. The catalogue, price lists, and brochures set a new standard for the furniture industry worldwide, and projected the image of design awareness that the company desired. In the early 1970s, we designed the four-color process tabloids on newsprint, which opened the way to a better-designed newspaper format. The consistently high-quality level of photography, copy, and printing set a precedent that has been rarely matched by other firms. Designing for Knoll was a most exciting and rewarding experience for us all because of their total design commitment.