La Cabezuela, Vallehermoso Market

The Guadarrama goat, a species native to Madrid, is in danger of extinction. So the owners of the cheese company "Quesos La Cabezuela" set to work and began making cheeses with its milk, to ensure its survival. As they say, "We've immortalized the milk." And since they were making cheeses anyway, they started to sell fresh milk and yogurt, too—all for the sake of the goat.

Vallehermoso Market is a feature of Madrid's Chamberí neighborhood. Since 1933, it has maintained the same philosophy it had when its doors first opened: to offer quality products. Now it operates under a new structure where visitors can not only shop, but also go for tapas, lunch, or dinner in its wide range of eateries.