Label of Şekerci Hacı Ahmed located in Mahmud Paşa. When climbing from Eminönü towards the Grand Bazaar, at number 70 in Mahmud Paşa. In addition to Turkish customers who are devotees of his shop, he also awaits French, Armenian and Greek customers. The confectionery label written in 4 languages is a clear reflection of the 19th century cosmopolitan Istanbul. It reads “Şekerci Hacı Ahmed Located in Mahmud Paşa” in 4 languages, namely Ottoman Turkish, French, Armenian and Greek. Although it seems very astounding now, it is an unsurprising reflection of social life in the 19th century and early 20th century. A confectionery store label that is unsurprising. It’s a vivacious and exemplary business with its graphics, universality and brand value. An exemplary label. A universal and international example of one of our first confectionery shops.
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