In June 2013, a group of young people stole the scene on the social networks with its coverage of the demonstrations against an increase in public transport fares. Connected by computers and cell phones, they pro¬duced live coverage and streamed video of the events breaking out in Brazil. Embedded with the demonstrators, the young reporters provided thousands of viewers with a distinct perspective of the same event. The impact was tremendous. In a brief time, the tradi¬tional press was consigned to the position of a blundering pachyderm, unable to keep up with the news as it developed.
How did these images, taken using cheap devices and transmitted in low quality, manage to challenge the audience ratings of the media giants? While the printed and broadcast media maneuvered their trucks, helicopters and Full HD equipment to find the best angle to shoot the news, the youngsters moved through the crowds of demonstrators with ease, mixing with both ordinary citizens and the black blocs (organized groups of anarchistic young people), sharing the collective emotion, and exposing the arbitrary way those who were claiming their rights were treated by the police. Day after day, a new Mídia Ninja link would overload, creating confusion and sympathy.