When 17-year-old Lesley Hornby's face graced the cover of Vogue magazine in 1966, she became the world's first modeling superstar virtually overnight. After an era of beauty dominated by the likes of Marilyn Monroe, the thin, emaciated look that earned Hornby the memorable name "Twiggy" took the world by storm, and Twiggy became the look and face of a new generation. This 1967 vinyl Twiggy lunchbox captures the craze for the '60s supermodel, with her "mod" short skirts and dresses in bold, solid colors draping her slight, androgynous frame. After just three years in the modeling stratosphere, Twiggy headed for the big screen, landing a starring role in Ken Russell's 1971 movie "The Boy Friend." Despite her subsequent film career, her years as a teenage model continued to define her public image for decades to come.
At the peak of her modeling success in the late 1960s, her then-boyfriend/manager dove headlong into merchandising, setting up Twiggy Enterprises, Ltd., to sell clothes, cosmetics, false eyelashes, and dolls. Although Twiggy herself did not market Aladdin's lunchboxes, they clearly attracted the attention of girls interested in anything associated with her.