Richmond natives and businessmen Jonathan Schneider and Richard Grossman founded Road Holland in 2009. Unhappy with current cycling apparel, they launched a new brand with simple shared goals to make the kind of clothes they needed and to be good guys in all they do.
Looking around for inspiration for the name, they drew upon experiences visiting with close friends in the Netherlands. There, everyone young and old cycles. It's a way of life. Road Holland was born.
The Den Haag jersey is an early model owned and worn by founder Jonathan Schneider. The Bolsward shorts are from the company’s current line.
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