The Binney & Smith Company of New York and Easton, Pennsylvania, began operations producing paints, school pencils, and dustless chalk for classroom use. In 1903, it introduced a box of eight Crayola crayons for 5 cents. For nearly 100 years, Crayola has dominated the wax crayon business. In fact, 98 out of every 100 consumers recognize the word "Crayola." Each year, the Toy Manufacturers of America list Crayola's box of 64 crayons as one of the best selling toys--selling better, in fact, than any year's Cabbage Patch doll, Tickle Me Elmo, or Furby. But even though Crayola has a sure winner with its line of crayons, it has added products to suit an ever more sophisticated coloring consumer. Crayola offered this True to Life package of eight special markers to help kids re-create the variations in colors of natural things. Each marker is really three hues of a color in one popular tool for drawing nature scenes like grass, sand, fire, water, and sky. With names like Amazon Rainforest and Yosemite Campfire, the markers remind kids of colorful locations all over the world even as they create and color worlds of their very own.