Title: Novella Smith addresses the need for broadcast news on Black radio
Creator: Smithsonian Productions
Date Created: 1996-01-04
Physical Dimensions: WAV
Transcript: Black people read newspapers. We wanted to know what was going on in our community, as well as in the world. And I convinced the owners that's what we needed to do in here. And they bought it. And then I sold it to beer companies, car dealers, what have you. Sold the concept of sponsorship.
So they had to do it. If somebody paid for it, they'd have to do it. And you always did that. You'd say, "Well, if it's bought, they'll have to put it on the air." And then I convinced the sponsors this was something they should do because it's something that consumers liked.
Special collection number: SC 39
Special collection name: Black Radio: Telling It Like It Was