The "Every man is himself" campaign was launched in 1977. The message is that every man is himself, from morning to evening, from January to December, from one season to another. Meaning that everyone, when choosing an Ermenegildo Zegna garment, is authorized to rediscover himself and his identity, to assert his way of being. Dressing is no longer dressing up or disguising. Dressing Ermenegildo Zegna is finding a natural extension of one's body, one's style and philosophy of life.