On Stage Design Indaba 2015: Stefano Giovannoni

Largely influenced by the merchandising and consumer society theories of French sociologist Jean Baudrillard, Italian designer Stefano Giovannoni takes a retrospective look at design as a reflection of various cultural and economic eras in history. With the example of hugely successful products he’s designed for major brands, the accomplished industrial designer highlights how design is an extension of our socio-economic landscape.

With the example of hugely successful products he’s designed for major brands, the accomplished industrial designer highlights how design is an extension of our socio-economic landscape.

Italian designer and architect Stefano Giovannoni has produced a prolific body of work for brands such as Alessi, Magis and Samsung.