On Stage Design Indaba 2015: Yoni Bloch

After Yoni Bloch and his band had the idea to create a unique music video that fans would want to play over and over again, they founded Interlude in 2011. They discovered that no technology existed that would support their vision of online seamless interactive play, so the band members set out to found and develop such technology themselves.

Through Interlude's patented technology, Bloch has ushered in a new era of online storytelling that allows users actively to engage with online videos in a meaningful and layered experience, letting fans remix songs and videos.

Bloch's startup helps musicians, directors and advertisers to create interactive videos that allow web watchers to switch between various scenes with the tap of a button.