Pink and white project(pink)

Kim Hee-jeong2005/2006

Gyeonggi Museum of Modern Art

Gyeonggi Museum of Modern Art

What is out there, what sort of event is happening there? One can never know what lies beyond the wall that is beautifully painted in pink from floor to ceiling. The snow white icing on the raspberry cake covers up the real color inside, a bloody thick scarlet pink. Artist Kim Hee-jung uses pink, the color of femininity, and white, the color of innocence, to camouflage objects, regardless of their real nature, so as to make their surface appear soft and pretty; and by so doing, she addresses social norms that enforce ideological femininity upon women, coercing them to appear superficially beautiful.

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  • Title: Pink and white project(pink)
  • Creator: Kim Hee-jeong
  • Date: 2005/2006
  • Location: 268 Dongsan-Ro, Danwon-Gu, Ansan-City, Gyeonggi-Do, South Korea
  • location:lon: 126.812326
  • location:lat: 37.319395
  • Physical Dimensions: w125 x h104 cm
  • Provenance: Gyeonggi museum of Modern Art
  • Type: digital C-print