Frank and Theresa Caplan founded Creative Playthings in 1945 to produce deliberately simple, well-designed toys that encouraged children to use their imaginations and develop their intellects. At first, the company offered hollow hardwood building blocks. Later, Creative Playthings added simple toys and shapes designed for little hands to handle and manipulate. The company also offered play sets with animals, people, buildings, vehicles, and other toys of wood in stylized or abstract forms. The company added toys in plastics when the material proved cost effective and easier and lighter than wood for children to play with. The Multiway Rollway combined the attributes of a construction set, which required kids to puzzle out the mechanics and physics of building structures, with the fun of watching a marble work its way through a maze-and then starting all over again by building a new track.