Ralph Lauren’s famous 1981 “Prairie” collection played on the romance of the “Old West.” Denim and chambray featured heavily in the looks. Here, Lauren combined a chambray dress with fringed leather gloves, Navajo jewelry, and the oversized silhouette prevalent in early 1980s fashion. To further romanticize his collection, Lauren shot the advertising campaign outside, in overgrown fields, against the background of an open plain.


  • Title: "Prairie" ensemble
  • Creator: Ralph Lauren
  • Fashion House: Ralph Lauren
  • Date Created: 1981
  • Location Created: USA
  • Type: Ensemble
  • Rights: Copyright The Museum at FIT
  • Medium: Blue chambray, wool, and painted leather
  • Credit: Gift of Lisa Battista Giglio

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